4 Steps to Becoming a Community Leader and Positively Shaping Culture
How do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world?
The domain of inspired activism is no longer restricted to non-profits and NGO’s, but has moved into the sphere of business, brands and consumers working together to shape a positive future. Now more than ever, consumers are looking to brands to be a sustainability leader in their category.
Where do brands start when looking to drive community leadership?
Below are four steps to becoming a leader of your customer community, but first, are key engagement ‘ground rules’ and critical attributes to success.
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