Getting the Word Out About Your Event
Do you want your event to be a hit and have lots of participation? Great events don’t just happen, they take a clear idea and plan of execution and lots of repetitive advertising.
Be Creative!!!!!
- Advertise in ways that have never been used before:
- Rent may be due, but tag little reminders about your event to notices
- Emails have to be sent to residents for various communication-put something at the bottom about your event reminding them
- Cut signs out in creative shapes, use creative colors, and buy special paper – don’t leave them in the same location, change it up every few days
- Buy or Make doorknob hangers
- Hang signs in unusual places. Attract attention with how high, low or crooked the sign is – move these signs to a new location
- Put your event on your resident referral letters. What better way to earn extra cash if you’re a resident? Ask a friend to check out the community by coming to an event!
- Use eye grabbing graphics to get people’s attention – which picture would make you look and read the details about a BBQ
This one?
- DON’T LIE IN YOUR ADS…Even though “free airfare”, “free tanning”, “free rent” will get attention, residents will stop reading once they realize it is a gimmick
Advertise Early!!!!!
At least one month ahead…
- Put it in your newsletter
- Use Evite, MyPunchBowl or PurpleTrail to send invitations and track attendance or regrets
- Post on your community FaceBook Page – schedule it as an “event” you can check back to see who is attending
- Get it put up in a common area like the mail kiosk/center
- Put a yard sign/boot leg sign – just enough info to keep them watching for more details
Two and one-half to three weeks ahead…
- Put up posters/flyers
- Make a smaller flyer and tape to all packages being picked up at the office
- Post signs in the halls, lounge, computer labs, behind each bathroom stall, at the pool
- Prepare more doorknob hangers or flyers
One week ahead…
- Repeat announcement in the weekly bulletin or on a resident activity board
- All leasing consultants should invite prospects to the event, give them a flyer – great reason to call them back
One or two days before…
- Talk it up among residents and prospects – invite them to the event
