Getting the Word Out About Your Event

Do you want your event to be a hit and have lots of participation? Great events don’t just happen, they take a clear idea and plan of execution and lots of repetitive advertising.

Be Creative!!!!!

• Advertise in ways that have never been used before:
  • Rent may be due, but tag little reminders about your event to notices
  • Emails have to be sent to residents for various communication-put something at the bottom about your event reminding them

• Cut signs out in creative shapes, use creative colors, and buy special paper – don’t leave them in the same location, change it up every few days
• Buy or Make doorknob hangers
• Hang signs in unusual places. Attract attention with how high, low or crooked the sign is – move these signs to a new location
• Put your event on your resident referral letters.  What better way to earn extra cash if you’re a resident? Ask a friend to check out the community by coming to an event!
• Use eye grabbing graphics to get people’s attention – which picture would make you look and read the details about a BBQ

This one?

• DON’T LIE IN YOUR ADS…Even though “free airfare”, “free tanning”, “free rent” will get attention, residents will stop reading once they realize it is a gimmick

Advertise Early!!!!!

At least one month ahead…

• Put it in your newsletter
• Use  Evite, MyPunchBowl or PurpleTrail to send invitations and track attendance or regrets
• Post on your community FaceBook Page – schedule it as an “event”  you can check back to see who is attending
• Get it put up in a common area like the mail kiosk/center
• Put a yard sign/boot leg sign –  just enough info to keep them watching for more details

Two and one-half to three weeks ahead…

• Put up posters/flyers
• Make a smaller flyer and tape to all packages being picked up at the office
• Post signs in the halls, lounge, computer labs, behind each bathroom stall, at the pool
• Prepare more doorknob hangers or flyers

One week ahead…

• Repeat announcement in the weekly bulletin or on a resident activity board
• All leasing consultants should invite prospects to the event, give them a flyer – great reason to call them back

One or two days before…

• Talk it up among residents and prospects – invite them to the event